Every customer story is a new opportunity
Connect with your customers like never before.
I take the hassle out of getting great customer references and case studies. With decades of B2B and technology industry experience, I craft compelling customer stories that drive sales.
The stories you need to turn clicks into leads, and prospects into customers.
Does this sound like your business?
- Happy customers
- Great customer stories to tell
- But... weak or few customer references and case studies?


References and case studies turn prospective customers into buyers.
But getting good references can be a challenge...
- Getting a customer to agree
- Getting a customer to actually provide the required information (without driving them up the wall in the process)
- Writing it all up so its truthful and interesting
- Getting something approved (by all the right people)
That's where I can help.
B2B experience & expertise
I have a honed instinct for what makes a good, captivating story thanks to a background in B2B and technology PR and marketing.


Commercial focus
I write customer stories that add real commercial value every day by building on my experience in sales enablement, solutions marketing and demand generation.
Engaging storytelling
I have proven experience in making almost every type of technology imaginable relevant and meaningful to technical and non-technical audiences.


Your stories. Your success.
I work with you to deliver results - not just references that will sit on your website never to be read by anyone. I have established a deep understanding of what works well, what doesn't, and what will interest prospects that you won’t get from AI alone.
